Ability to unsubscribe to different types of emails

  • Guest
  • Nov 29 2016
  • Reviewed: Voting Open
  • Attach files
  • Guest commented
    January 04, 2017 16:33

    Similar to Mailchimp, I'd like to be able to use different email lists for different types of email messages and allow to person to opt out of one kind of message without opting out of others. Right now, it seems an opt-out marks the email address in RE for no more OLX emails of any kind rather than removing them from the recipient list in OLX.

    For instance, if we send a regular Alumni Newsletter as well as Alumni Birthday Greetings messages and Alumni Event Invites, I'd like a recipient to be able to opt-out of the Alumni Newsletter but still get the other two types of emails.

  • Steph Williams commented
    January 04, 2017 21:23

    Yes! I'd love to have the option to subscribe/unsubscribe to multiple lists.  For us, this would be especially useful for events vs. fundraising, etc.

  • Elizabeth Stewart commented
    January 12, 2017 17:03

    Yes, I'd also like options for people to opt out of specific types of emails such as all email, mass email only (but still ok to receive personal emails), then within mass emails to opt for which ones including eNews, Impact Reporting, Giving Campaigns, Events, and even breaking events down into all events, and then each of our specific events.

  • Joyce Friesen commented
    March 23, 2017 17:00

    I also agree with Steph Williams that we would love to have the option to subscribe/unsubscribe to multiple lists.

  • Kari Stauffer commented
    March 24, 2017 20:14

    This is really important to us too! Our email has historically been used mostly for monthly newsletters, but we are beginning to send out more fundraising emails. We anticipate some may choose to unsubscribe because of the fundraising emails, but we don't want to lose contact with them. If they can unsubscribe selectively, we will be able to keep them engaged in other ways. We already filter out our email list based on solicit codes, but right now if they unsubscribe we lose them from all email communication.

  • Joanna Fulton commented
    April 14, 2017 03:24

    First users need to be able to actually sign up to different lists! So far as I can tell, this is currently impossible in OLX as well, with just 1 sign up form allowed, and no way to let users choose which lists they want to subscribe to in that form. We need both subscribe and unsubscribe to different lists for users - i.e. "email preferences", which has been a pretty standard function of email marketing for years now.

  • Guest commented
    July 03, 2017 13:50

    I think the unsubscribe link should be named "email preferences" so that the receiver can decide. There should be a list of the various college emails that give the receiver the option to subscribe and unsubscribe.  

  • Kevin Harte commented
    August 10, 2017 12:09

    Is Blackbaud even reading these comments? For several months now, most users are requesting the same thing!!

  • Stacey Wills commented
    August 11, 2017 19:19

    YES - we were just talking about this. Would be great to be able to ask people about their email preferences. We send event invitations, solicitations AND our newsletter via email and would hate for alumni to miss their newsletter because they unsubscribed from a solicitation!

  • Ernesto Abeytia commented
    August 16, 2017 18:37


  • Nancy Kolar commented
    August 24, 2017 11:59

    We would like our constituents to be able to sign up for specific emails.  We would like to list the various emails we send out and give the individual the opportunity to subscribe and/or unsubscribe to unwanted emails. Right now if they unsubscribe, they are opting out of all emails.   I also think the "unsubscribe" should be renamed "email preferences."

  • Amanda Mogridge commented
    December 12, 2017 02:21

    Yes, please change so people can choose preferences before opting out completely! Emma has a solution for this where there is a form people can fill out to "Manage Preferences," ideally people would always come to this page before completely opting out. 

  • Brad C commented
    May 23, 2018 16:02

    Allowing people to subscribe and unsubscribe from multiple emails is a big deal with the new GDPR requirements.  It seems that many organizations need to be specific about what they are asking users to opt-in or out from.  This should be tied with the Consent records and solicitor records like it is in NetCommunity.

  • Rebecca Hauser commented
    August 02, 2018 17:27

    I am in agreement!!! This is a must. It's pretty ridiculous that a CRM powerhouse like Blackbaud is behind the curve on the standard practice of updating email preferences rather than unsubscribe.

  • Kristy Henry commented
    August 02, 2018 17:41

    This is so important - hope it's going to be solved.

  • Noelle Nachreiner commented
    August 27, 2018 17:24

    PLEASE Consider making this upgrade! It is imperative for donor communications! 

  • Michael Dotson commented
    September 13, 2018 20:29

    Giving the recipient to explain their choice to unsubscribe is needed for at least two reasons.  In addition to helping us to understand the types of email they want to stop receiving, it also gives us the opportunity to find out if we are reaching the wrong person entirely! 

    Since we apply email appends annually and rotate among several vendors, we get a number of incorrect email addresses - those that are actually tied to family members rather than the individual we are trying to reach, as well as those that are completely unrelated to the individual we are trying to reach. If someone opts out because it is not who we think it is, without manual inspection, we might think they opted out because they didn't want the content; when really, they are trying to let us know we have the wrong person. 

    Having a basic survey at the unsubscribe point would help us keep our data clean and accurate as well as fine-tune the types of emails we send to individuals.

  • gama tron commented
    June 17, 2019 11:29

    It is hard to deny that live spilling has changed and is proceeding to change how individuals are engaged.

    live channels

  • Guest commented
    07 Jan 15:54

    Should also include clear options for opt-in and opt-out for each type, with the ability to get rid of the ambiguity of no response by making an answer required. It's not clear with no response if the lack of an explicit opt-in means opt-out or just didn't bother to complete.

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