Welcome to Online Express Ideas!

In doing some QC for a recent email blast, I discovered that some of our constituents who are opted in, did not receive the email. I was informed by a chat representative that Online Express as a system gives the users an unsubscribe option and that it is global for the system not exclusive from an organization.

I was very surprised and although I understand that there are policies in place for spam control, this one is not logical. Organizations are different from one another. For example, if I sign up for emails from an animal org and a childrens org and they both use OLX, wouldn't make sense to have me stop receiving emails from both if I opt out from one or the other.

Furthermore, from the organization perspective, if I build a list of constituents opted in and that list is a specific amount but then the number of recipients is reduced because of this policy, it creates more work. First we would have to investigate who didn't receive the email that should have and reach out to them to opt back in (per the chat representative suggestion). This could be an endless cycle.

Does this make sense?