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Please submit all product enhancement ideas below. We welcome your feedback; your ideas will be reviewed by the Product Manager that oversees the development of that part of the product on an ongoing basis and updated with its current status monthly based on our product planning process. Ideas you submit could help us shape features currently in development or grow our repository of requirements for our next big enhancement. Thank you for taking the time to share your thoughts and expertise with us.
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Tracking scripts so that data can be integrated into Google Analytics
It's awkward to not be able to directly track Online Express conversions in Google Analytics. NetCommunity supposedly has this feature, so it would be great if Online Express did too.
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Guest
- Oct 4 2017
- Reviewed: Voting Open
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How is this taking so long? This was submitted almost 3 years ago and still nothing? The work arounds for this are insanely complicated. Please get this working for all of us!
I've just been asked to make this happen for our website and discovered it's not an option. Please make this available. A third party solution like SmartThing might be 'inexpensive', but for my organization, every non-program expense is a big deal.
For those looking for a fix in the meantime, we've been using SmartTHING which has integrated with Google Analytics and Facebook Pixel. It came recommended to us by other orgs that have been using it for a few years now. It's fairly inexpensive (I think it was around $500?) and easy to install via website code. Still voting Yes in hopes that this becomes something we don't need a third party for: https://www.smartthing.org/smarttrack/
Please add GTM and GA functionality.
Conversion tracking is REQUIRED for nonprofits making use of the Google Ad grant for nonprofits. The inability to track Online Express jeopardizes the grant funds...
I second Ian Banks. Please add integration with Google Analytics.
Hope this helps others - I found a solution here https://lazyferret.com/product/blackbaud-online-express-donation-tracking/
I'm honestly surprised this only has 9 votes now. It's 2018. Analytics are an essential part of any organizations marketing efforts. NOT having any integration with a donation form doesn't make any sense at all. We don't need Blackbaud to build in some robust system. Just add source code editing on a donation thank you page so we can get things added as we need.
Adding tracking scripts for use in Google Analytics should also extend to email traffic, so that we can easily track our referrals from emails. Online Express helps us create great emails; we would really like to know its actual impact on our website traffic.