Tracking scripts so that data can be integrated into Google Analytics

It's awkward to not be able to directly track Online Express conversions in Google Analytics. NetCommunity supposedly has this feature, so it would be great if Online Express did too.

  • Guest
  • Oct 4 2017
  • Reviewed: Voting Open
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  • Andrew MacDonald commented
    16 Jul, 2020 07:35pm

    How is this taking so long? This was submitted almost 3 years ago and still nothing? The work arounds for this are insanely complicated. Please get this working for all of us!

  • Darlene Wolf commented
    23 Jun, 2020 08:01pm

    I've just been asked to make this happen for our website and discovered it's not an option. Please make this available. A third party solution like SmartThing might be 'inexpensive', but for my organization, every non-program expense is a big deal.

  • Guest commented
    24 Feb, 2020 03:51pm

    For those looking for a fix in the meantime, we've been using SmartTHING which has integrated with Google Analytics and Facebook Pixel. It came recommended to us by other orgs that have been using it for a few years now. It's fairly inexpensive (I think it was around $500?) and easy to install via website code. Still voting Yes in hopes that this becomes something we don't need a third party for: 

  • Guest commented
    13 Dec, 2019 04:49pm

    Please add GTM and GA functionality.

  • Guest commented
    27 Sep, 2019 01:12pm

    Conversion tracking is REQUIRED for nonprofits making use of the Google Ad grant for nonprofits. The inability to track Online Express jeopardizes the grant funds...

  • Kari Bird commented
    14 Aug, 2019 08:55pm

    I second Ian Banks.   Please add integration with Google Analytics.

  • James Parker commented
    30 May, 2019 08:02am

    Hope this helps others - I found a solution here

  • Guest commented
    7 Nov, 2018 05:22pm

    I'm honestly surprised this only has 9 votes now. It's 2018. Analytics are an essential part of any organizations marketing efforts. NOT having any integration with a donation form doesn't make any sense at all. We don't need Blackbaud to build in some robust system. Just add source code editing on a donation thank you page so we can get things added as we need.

  • Guest commented
    12 Mar, 2018 08:29pm

    Adding tracking scripts for use in Google Analytics should also extend to email traffic, so that we can easily track our referrals from emails. Online Express helps us create great emails; we would really like to know its actual impact on our website traffic.

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