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Add merge fields for email subject lines- online express
A new report by Campaign Monitor has highlighted the importance of personalisation in email.
It states discounts and personalisation are the top reasons consumers will open brand emails, with 62% of people citing a personalised subject line as incentive enough to open.
The report also found that millennials are far more likely to act on a personalised and relevant email than any other age group. Interestingly, the non-profit sector was found to benefit the most here, with 58% of millennials ‘always’ or ‘most of the time’ donating to a non-profit based on an email compared to just 18% of people aged 55 and over.
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Guest
- Jul 27 2017
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This would be valuable for YMCA's where we want to be able to let donors select a branch location (Campaign) and choose the area like sports, hunger relief, childcare etc. (Fund)