Add merge fields for email subject lines- online express

A new report by Campaign Monitor has highlighted the importance of personalisation in email.

It states discounts and personalisation are the top reasons consumers will open brand emails, with 62% of people citing a personalised subject line as incentive enough to open. 

The report also found that millennials are far more likely to act on a personalised and relevant email than any other age group. Interestingly, the non-profit sector was found to benefit the most here, with 58% of millennials ‘always’ or ‘most of the time’ donating to a non-profit based on an email compared to just 18% of people aged 55 and over.

  • Guest
  • Jul 27 2017
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  • Chrystal Walsh commented
    12 Oct, 2021 04:03pm

    This would be valuable for YMCA's where we want to be able to let donors select a branch location (Campaign) and choose the area like sports, hunger relief, childcare etc. (Fund)

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