Please submit all product enhancement ideas below. We welcome your feedback; your ideas will be reviewed by the Product Manager that oversees the development of that part of the product on an ongoing basis and updated with its current status monthly based on our product planning process. Ideas you submit could help us shape features currently in development or grow our repository of requirements for our next big enhancement. Thank you for taking the time to share your thoughts and expertise with us.
A new report by Campaign Monitor has highlighted the importance of personalisation in email.
It states discounts and personalisation are the top reasons consumers will open brand emails, with 62% of people citing a personalised subject line as incentive enough to open.
The report also found that millennials are far more likely to act on a personalised and relevant email than any other age group. Interestingly, the non-profit sector was found to benefit the most here, with 58% of millennials â€˜alwaysâ€™ or â€˜most of the timeâ€™ donating to a non-profit based on an email compared to just 18% of people aged 55 and over.