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Create a unique source url identifier for Online Express emails
When I review the email marketing stats in Online Express, there is no way to double check the performance because the email does not carry a unique source url. For instance, my MailChimp email newsletters url can be tracked in the source url for every donation. The Online Express email gets added to the basic form page url. Only in the ONX email marketing, view stats, email performance window can I see the clicked links and transactions, so no way to double check if something looks off, and no way to query. A unique source url would help tracking performance.
Example of mailchimp unique source url, my bold: https://www.upaya.org/giving/2016-annual-appeal/?utm_source=UPAYA+NEWSLETTER&utm_campaign=3b5669cd15-2016+Year-End+APPEAL-newsletter-subs&utm_medium=email&utm_term=0_f2819fd8f8-3b5669cd15-269409525
Example of donation through ONX email: https://www.upaya.org/giving/2016-annual-appeal/
Clearly, in second example, no way to distinguish an ONX email transaction from any other direct donation from that page.
Thanks!
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Guest
- Dec 8 2016
- Reviewed: Voting Open
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